Profit Margin

I am new here andwould like to begin by thanking the creator of this wonderful site. I have been checking it out for the past cpl of years and have finally decided to join.

I believe that I have a fairly simple question. I am planning on selling my chocolates at the local indoor farmers market this coming fall. Could anyone give me an idea of how much profit is a realistic expectaion per pound of chocolate sold. And on a side note if anyone has any great ideas for the name of a company feel free to throw that out there too. Thanks.