Posted by BusinessWire (a Berkshire Hathaway company - BH also owns See's):
LOS ANGELES, Dec 08, 2011 (BUSINESS WIRE) -- Intentional Chocolate's Organic + line is the first ever chocolate to be certified organic, use cocoa from Rainforest Alliance farms with the added bonus of carrying the official Intentional TM certification. The Organic + dark line is also certified Vegan and Kosher and is gluten free.
The press release goes on to state:
The chocolates [are] embedded with this new ingredient "Intention" have been shown to significantly decrease stress, increase calmness, and lessen fatigue in those who consume it. This is the result of findings from a scientific pilot study conducted by The HESA Institute (Human Energy System Alliance) and a full year of consumer testing. With the introduction of this groundbreaking new product, creator and founder Jim Walsh aims to create an entirely new category of chocolate that both enhances its already beneficial qualities and brings our understanding of nutrition to another level. Breakthrough licensed technology helps embed the focused good intentions of experienced meditators and then infuses those intentions into chocolate -- some who have trained with the Dalai Lama. The Dalai Lama himself stated, "I think this chocolate will bring great happiness to mankind." Their hope with Intentional Chocolate(TM) is to reintroduce this ancient wisdom and galvanize a shift in the food industry to bring greater health and food that restores us, renews us and heals us.
An interesting historical footnote here is that Intentional Chocolate creator and founder Jim Walsh was behind the somewhat infamous Hawaiian Vintage Chocolate company. The HVC web site is still up and running and is a confusing mish-mash of the original HVC vision and its new intentional direction. Can anyone tell me what's unusual about their singular farming method ?
Apart from all of the other claims, any thoughts on "intentional" chocolate and what a "breakthrough licensed technology helps embed the focused good intentions of experienced meditators" might look like? I am also kind of wondering if this happens before tempering and if the good intentions get locked in as the chocolate crystallizes ... or if the meditating over the chocolate happens after.
Your (intentional) thoughts?
Full release here .
clay - http://www.thechocolatelife.com/clay/
updated by @clay: 04/11/15 11:58:12AM