Store Markup on Chocolate Bars
Posted in: Opinion
I am a bean-to-bar chocolate maker, so pricing structure is be a bit different than couverture. Yet many basic principles remain the same. We both have fixed costs that can not be adjusted. Paying yourself and employees less when starting is one way, researching cheaper packaging is another, sourcing beans directly from farmers instead of middle men cut costs as well. I agree a lot with what Clay and Andy say below about making people realize what they are purchasing. You can buy a few of the best chocolate bars in the world for $20. Not many other quality foods and beverages are like this. It is the difference between getting a $7 bottle of wine vs a $70 bottle and often times it is just explaining the difference to people who don't quite understand what we do with chocolate.
As far as what I'm up to, i am closing on a lease Monday to begin setting up a bean-to-bar factory. The company is called Manoa Chocolate Hawaii. It will be a very exciting and busy next few months as we set up shop and find our way into boutiques and supermarkets.Thanks to everyone for their shared experiences on this page.