Reonne (aka Choco Mama)

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Earth's Sweet Pleasures unveils world's first organic chocolate fudge at NPA EXPO in Las Vegas

user image 2008-07-03
By: Reonne (aka Choco Mama)
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Earth's Sweet Pleasures, the makers of Rich Rainforest Dark and Classic Semisweet fudge are debuting their products for the natural product community at the Natural Product Association's Expo in Las Vegas July 17-19, 2008. The owners, L. Hawk Cargo and Reonne Haslett, said they are very excited about this opportunity to unveil their old-fashioned, USDA organic products at the show. "This will be the very first time that the natural store buyers will get to taste our fudge and decide if they want to carry it," Reonne says. "We couldn't be more happy and excited!"Hawk has been making fudge for over 40 yrs., and when a friend of his suggested that he try making an organic recipe, Hawk took on the challenge, thinking it would take only a few months. In actuality, it took over 18 months to get the creamy, rich recipe that people around Nevada City, California, have come to know and love. The Rich Rainforest Dark, which is 65% bittersweet, fair-trade chocolate from Dominican Republic and Peru is carried in 8 locations in this small No. Calif. town with a gold-mining past. Hawk says, "The folks around here where we live have gotten used to buying our fudge in the local natural food stores and cafes. We get lots of comments on how delicious it is, so know we want to offer it to a broader community."Hawk goes on to say that one of the main reasons he and wife Reonne wanted to take the company is bigger is to help support the rainforest and the farmers who make the effort to go organic. "We give a portion of our proceeds to humanitarian and socially-conscious organizations that we feel benefit the planet. We also want to help transform the African cocoa market because we would like to use chocolate from the Ivory Coast and Ghana as well as South and Central American chocolate. We are always researching which organizations in our field that we can donate to once our company becomes profitable."After the NPA expo in July, begin to look for Earth's Sweet Pleasures Rich Rainforest Dark fudge bars in natural food stores around the country. You can also visit the website www.earthssweetpleasures.com to place an order. Hawk and Reonne are always happy to answer questions about their fudge and their business. To get in touch with them, you can call 530-292-3425.

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