Bertil Åkesson

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RITTER SPORT plays dirty tricks...

By Bertil Åkesson, 2011-09-06

RITTER SPORT, a large German company manufacturing industrial and cheap chocolate for gas stations and supermarkets, is attacking fine chocolate makers like DOMORI, ROVIRA, MAGLIO, CONSTANT, KESSON'S and many others because of the square shape of our bars... they claim that they are the only ones in the world that can make square chocolate bars...How laughable is this! Should there be any risk of confusion, we would be the ones that would have to fear any damage for our brands. I mean, besides the fact that there is absolutely nothing leading to confusion in the design of the packaging or anywhere else, we are not even competitors, we are not in the same league... RITTER is a large multinational company with lots of money to pay for the marketing of their mass market product (and for their lawyers) and we are artisans making high end chocolate for gourmets. But this again shows the reality of the chocolate market in general where 70% of the market is owned by 5 large multinational companies... So let's fight the dirty tricks of such greedy multinational like RITTER SPORT that are trying to kill the creativity and passion of small artisan chocolatiers!

Here is a short list of the brands having square chocolate bars in their portfolio: KESSON'S, BALAGUER, BERGER, BOISSIER, CLEMENT, DOMORI, Laurent GERBAUD, HUSSEL, Luento Santoro, MAGLIO, MLAR Choklad, MARCOLINI, MarieBelle, MAZET, MEISTERWERK, MELT, Franois PRALUS, ROVIRA, TCHO, VIVANI, WILLIE'S Cacao...

KESSON'S shall keep the shape of its chocolate bars as it is and we will of course keep our aficionados posted with the latest development of the case.

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