Working with outside salespeople

Hello. I'm Robyn Dochterman. I opened St. Croix Chocolate Company ( www.stcroixchocolateco.com ) in June of 2010. We have a retail location along the St. Croix River in Minnesota, and now I feel I'm ready to get our products into stores, restaurants and so forth.

I would like to hire someone as a contractor or staffer to do this, and I have a person in mind who is gifted in sales, but has no direct experience. Any ideas how I might best set up this relationship and provide compensation? Should I do commission only? And if so, how much commission (%) is appropriate?

Any insights, ideas, etc. would be very helpful to me. Thank you so much!

--Robyn