I think what you are saying is correct. Everyone says it but I've always had a hard time believing. I thought there was a "best" chocolate but it seems to be its all personal taste. There are rankings online and I seen that Teuscher was ranked #1 as a chocolate company. I did try their champagne truffle and it was amazing.
There is a video from Malcom Gladwell I just seen that mentions how this one person was hired to figure out the "best" spaghetti sauce. After many many experiments, he found out there was no such thing. He mentioned that spaghetti sauce, mustard, etc do not exist on a heir achy but instead on a horizontal plane (also called Horizontal Segmentation). There is no good, bad, or perfect mustard. "There are only different kinds of mustards that suit different kinds of people." There is no universal flavor of any product that is perfect for everyone. It is a flaw to think of it this way.
The link to the video is:http://www.youtube.com/watch?v=iIiAAhUeR6Y
(its only 18 minutes long)
The reason I'm writing this is because it related to others responses as well as Jeff's recent comment. I like how you mentioned that we should be original instead of creating a me-too product and play it safe.