Industry standard wholesale discount percentage for chocolate confections?

Nicole Gnutzman
@nicole-gnutzman
07/17/11 10:38:26PM
24 posts
I'm a new chocolatier and have an opportunity to sell my chocolate confections wholesale. Is there an industry standard wholesale discount for chocolate confections?
updated by @nicole-gnutzman: 05/21/15 11:22:26PM
Ruth Atkinson Kendrick
@ruth-atkinson-kendrick
07/17/11 11:35:38PM
194 posts
It is up to the retailer, but my experience has been that most double it.
Nicole Gnutzman
@nicole-gnutzman
07/18/11 03:54:01PM
24 posts
Thanks, Ruth, for confirming my hunch. It seems to be the standard across industries, but I wanted to check and make sure it applied in the chocolate world.

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