Forum Activity for @Jeff2

03/01/12 11:06:52PM
1 posts

Store Markup on Chocolate Bars

Posted in: Opinion

Hi Clay,

Would mind expanding on this? Say the wholesale cost of a bar, including profit, is $3.33. Should you then price it to the retailer at $5, building in an allowance of $1.67 for a future distributor/broker? Assuming the retailer prices the bar at double their cost, the retail price will be $10.

Is there a "typical" retailer markup for chocolate? For instance, I've read that a general rule of thumb for clothing retailers is to set the retail price of an item at 2.3-2.5 times what they paid for it. Is there something like that in the chocolate world?