better pricing for better cacao
Posted in: Opinion
The garbage beans should be thrown away. Just because it has become standard practice to mix the rotten beans in with the good beans and sell them, that doesn't mean it should continue to be done. One cacao farmer told me a few weeks ago that Europeans will not buy the rotten beans but Americans will. We pay more for the good beans that have no rotten beans mixed in and that's the way it should be. The farmer's feel better because they are selling a quality product and being paid well for it. They don't like selling rotten beans or CCN51 because they know it is an inferior product.