Fine chocolate getting more expensive?
Posted in: News & New Product Press (Read-Only)
The problem is that the supply is diminishing due to deforestation, fungus and other problems plaguing the wonderful Theobroma Cacao tree. So increasing demand with static or decreasing supply means higher prices for sure. What we will likely see is that the word "Chocolate" will be used to describe a brown chemical mess sold to the mass public at grocery stores and discount warehouses with no Cacao in the product. You will only be able to find Cacao based products at smaller fine retailers since the cost of Cacao bean will be prohibitive and they likely will pass laws allowing you to say it's "Chocolate" and have very little Cacao in the mixture. All this combined with the fact the Asian countries are getting quite a craving for Cacao spells trouble for the mass "Chocolate" producing companies and those of seeking "good" chocolate.