Is there such a thing as GREAT Fair Trade chocolate?
Posted in: Opinion
Clay,Agreed. Being a business man, I think the whole issue is around supplier power vs. buyer power. I think the big chocolate manufacturers can get away with paying too low prices for cocoa because suppliers are disperse and relatively un-sophisticated. Also, of course, because suppliers have not been able to differentiate their cocoa products -- here is a great opportunity with "fine cocoa". Once consumers learn to distinguish different flavours and look for a more sophisticated product, then there is a opportunity for suppliers to gain power. Today, even in gourmet chocolates with 70% cacao, the cost of the cocoa represents less than 20% of retail price, often less than 10%. Probably quite out of balance if compared to other gourmet food products, where the raw materials represent a higher percentage.My five cents. Frank