Mixed News From Hershey: Recession is Good - Closing Plants
Posted in: News & New Product Press (Read-Only)
Hey Clay, I missed seeing your posting of this article, and so just posted another containing text for the SFGate article.I do want to comment on a point made by Cybele -- and that is Scharffen Berger as a public education facility these past few years.....In my opinion, those tours did WONDERS for the average non-"chocolate life" person's understanding of what artisan chocolate means. I dragged many a "regular" chocolate lover there for the tour, and always came away knowing that person's idea of what good chocolate is would be forever changed. It was the experience that did the trick. Most people do not read and are not as interested in chocolate as we are to sit here at our computers and forever learn more and more. A real willy wonka-like factory tour can bond a person to your products like no other experience, if done in the manner of SB, with knowledgeable docents, show and tell, product tastings, meeting the workers, and a walk on the production floor. It did it for me.And I, for one, will miss it dearly.