Is Xocai everything it's made out to be?
Posted in:
News & New Product Press
I bought the Xocai chocolate about a month ago. I liked the chocolate. I thought all the chocolates that they let me sample were wonderful, and yes, I signed up for two boxes. This was a 60 day supply, it cost $289.00, AND you have to sign up for their auto ship program as well (which means you agree to buy one case a month and they will use your credit card to bill you). THIS WAS THE LEAST EXPENSIVE OPTION they offered. I liked the product, but the only reason I agreed to it, was because my friends invited me to their home for the Xocai presentation and I didn't want to leave with out spending something.I do not believe that this company will survive because the consumer has to perceive that they are getting a fair price for the commodity they're consuming. This is Business and Economics 101! No amount of any kind of "chocolate" is worth what I paid. Let's face it, Xocai is selling chocolate - nothing more!Through out my life I've seen people get wrapped up into different network marketing companies. These companies depend on people being entrenched to their marketing techniques to a religious extreme. They paint a picture in the minds of the people that support them of how much money they can make. They go to meetings which have been described to me as "soul moving". These people must buy into the company with faith that they will impacted greatly, not only in their everyday life, but their pocketbook too. This is the basis of any network marketing system. Xocai is no different. They have a product that is grossly over-priced, but if the "distributor" (your neighbor or friend who most likely just signed up a month ago...) can make you believe that you too can make a huge monthly income at this, of course you're going to love the chocolate! If you really believed that this product could pay your bills and make you healthy - then who wouldn't go for it - Right? 50% of a network marketing system, such as Xocai, has to sell the "you too can make a fortune at this" as well as "their product has amazing benefits", or they wouldn't be able to stay in business.I Have a BS in Business from Portland State University. Joining a Network Marketing system would NOT be the way I would choose to make a living. I am a sales representative for my company, and would never ever want my target market to be selling products to my family and friends. Xocai's gross profit margin must be incredibly large! I would not be surprised if the chocolate that they sold to me for $289.00 cost them less than $20.00 to make AND ship. It all comes down to basic business strategies, I firmly believe that ripping off the consumer will soon result in negative profits! If I had purchased this product at 1/3 of the cost... I wouldn't have been so steamed to have written all this. I know a "good deal" from a "bad deal" and spending almost three hundred dollars on 3 lbs of chocolate is INSANE. For the record, I have canceled my auto-ship and will never buy Xocai again at the cost they are currently selling it.
