What the Chocolate Industry Needs is A $100 Bar of Chocolate
Posted in: Opinion
This is a really interesting story with Noka
http://dallasfood.org/2006/12/noka-chocolate-part-1/
It reminds me of Chivas Regal, who raised their price above their competitors who sold similar quality, sales rose because of the perceived quality. Or for a chocolate reference, "The best thing about Belgian Chocolate is how good Belgians are at promoting it"