What the Chocolate Industry Needs is A $100 Bar of Chocolate
Posted in: Opinion
We have a 10 pound bar that is over $100 so price shouldn't be the goal. Supply and demand determines price but marketing affects demand. The industry needs to be able to use a grading system like Robert Parker has done for wine.
Diamonds, gold all have ratings. The average consumer needs a guide to help rate the many nuances of cocoa, it is the only way to compete with the chocolate giants that influence demand. Perhaps using a flavor wheel to identify the strengths of each chocolate would help educate consumers.