Forum Activity for @ChocolateCodex

Choosing a Couverture

Posted in: Tasting Notes

My father-in-law recently started using ChocXO and has been really happy with it. They have a US location and Canadian location.

http://www.chocxo.com/view-our-catalog/

Also, our website isn't live yet but we will be reviewing couverture (as well as bars). We will be assigning the couverture reviews to my father-in-law because he's been working with chocolate for 30+ years.

Cheers from another Ecole grad! 

updated by @ChocolateCodex: 02/21/15 02:52:43PM

Who Makes The Best Chocolate in the World?

Posted in: Opinion

We have a saying at my house..."ideology is a flavour". 

Who Makes The Best Chocolate in the World?

Posted in: Opinion

I've given them several chances and every bar has been either "meh" or "nope". I just can't get excited about it. The packaging is really the biggest selling point. It looks nice enough that you don't need to wrap it if you are giving it as a gift. That has got to account for a large percentage of business. It looks good on a shelf in a boutique so you get wholesale accounts that normally wouldn't be stocking chocolate. I'm a bit of packaging design nerd and I think that many chocolate companies miss out on opportunity because they don't invest in quality design and packaging. That being said, in this case definitely the Emperor's New Clothes...or lipstick on a pig. 

Your point about the danger of Mast Brother's coming to represent "good" chocolate reminds me of the tyranny of Starbucks. We all know the coffee quality there is crap, but it's become the benchmark of "real" coffee for the masses.