The other day, I was opening a peer's chocolate bar to sample it, and as I unwrapped the foil I found myself looking at the back of the bar (which was full of bubbles and swirls). I had an "AH HA!" moment and went over to my secret chocolate stash of other bars, and pulled all of them out.
Every single bar (including my own) were wrapped wrong! EVERY SINGLE BAR of the 75 I EXAMINEDWAS OPENED TO EXPOSE THE BACK OF THE BAR FIRST!
As chocolatiers, we go through all kinds of trouble molding our bars into pretty shapes and designs, only to have our customers inevitably open them up and look at the back - the one place where there is NO pretty shape or design!
EVERYBODY HAS BEEN WRAPPING THEIR BARS WRONG!!!
The only time I've ever seen someone open the entire bar (people usually only tear open the very end to break off a piece), is when the bar is being evaluated or photographed, and in those cases it doesn't matter which way they're wrapped because the whole wrapper is coming off anyway.
As of now, I've directed my team to start wrapping our bars so that when that little corner is torn open,they see the design first!
updated by @brad-churchill: 04/09/15 08:05:02AM