The front of the box says 50gr in one of the pictures on the site, which is beautiful and may be one of the best produced and illustrative sites of its kind I have seen.
I may have tasted this while I was in Per in July. I base this solely on the fact that one of the quotes about the chocolate was from Idaly Farfn - and she tasted me on some new project she was working on. I will have to email her and ask. If these are one and the same then this is a pretty special chocolate but I don't know that $5000/kg is where I would peg the starting price (which they say barely covers the cost of production).
My issues with the presentation are simple, yet deep:
1) The point of the $100 bar is that the chocolate itself has to be the reason for the price. The Spanish Elm box and the tweezers (has anybody else ever heard about fingerprint oils despoiling the aroma of chocolate?) are a bit too over the top for me.
2) When I read their stuff I get the impression these guys think they invented the analogy between chocolate and wine. But they do hit on a lot of important points that indicate they've been well schooled. 2014 Wet Harvest. The prose seems more than a little over the top. Which segues into the next point:
3) In an online article about this bar the makers are reported to have been talking about the evolution of chocolate tasting/pairing events and how in 5 years they will be all over the place. Hello? What's been going on for the past dozen years? This is something I saw coming 20 years ago and have been actively promoting since 2001 - along with hundreds of other people, many of whom I know. These days, the press just seems to run with any statement and does little or no fact checking or background research to verify statements that get made.
4) I've heard of artificial scarcity before, but 574, 50gr bars takes it to a new place entirely. In case no one else did the math, that is 28.7 kilos of chocolate. At 81% even using Nacional trees, that might be 100 trees? At $260/bar the maximum retail value of the project is about $150,000. That said, even at this price, with only 574 units to sell and they hype around it - they are likely to sell out.
The topic of the $100 bar came up while I was in London at the Academy of Chocolate conference. One of the points I make - and this bar does not address that point at all - is that there needs to be money in the system to pay for critics and educators to tell people why it's okay to spend $50, $100, $260 on a no-compromise chocolate made without any gimmicks (and there are at least two elements of gimmickry here - the tweezers and the very limited availability). Unfortunately, the lack of availability does not address the much larger issues - at least as I see them.
PS.Iwouldlike to know if samples are available for bona fide members of the press to taste and write about.
clay - http://www.thechocolatelife.com/clay/