What Makes an Artisan Chocolate Artisan?
Posted in: Opinion
As I was driving yesterday I saw a ad selling McDonald's new "handcrafted" breakfast burritos and I laughed. I see large chains trying to make themselves seem less large and foreboding by evoking sentiments like homemade & artisan. But, as hard as they try, I believe that my customers can easily determine the difference between what I do in my shop with chocolate and what McDonalds does with breakfast burritos.Besides, if the large chains devalue the terms that we use to describe the artistry of what we do, we're creative enough to describe our awesome-ness in new ways.