What to do about To'ak Chocolate?
Posted in: Opinion
On the plus side, at least consumers are getting used to the idea that the price of 'fine chocolate' should be more than what is currently the price at your local supermarket. While I haven't seen or tasted the chocolate, if I made a bar worthy of charging that much I would be quite chuffed with myself. That said, I agree with Sebastian. Marketing, love it or hate it; it can really influence customers.
I hope to learn something from what they've done (even though I dont think i'll be selling bars for even half of that much). I also think that fine chocolate has a long way to go in terms of the way we look at pricing. I think that so much lack of customer knowledge means that what david-menkes mentioned is going to happen for a while. Which is a real shame.
updated by @Channy: 05/28/15 22:45:07