The High Cost of Certification
Posted in: Opinion
Sounds like a really cool idea.
From what I've seen bland complacency is all that most people can manage, unfortunately. Yet they are empathetic and in my experience do want to know their products, especially premium products, where they can afford to invest time and choose, and may wish to appear generous or altruistic, are sourced in an ethical, healthier and or sustainable manner.
One thing we are quite keen on is optimising labelling. Fair trade, etc. in its current guise is great for advertising raw materials. Yet for us, none of our products consist of a single certified raw material which either leads to a huge very detailed ingredients list which can be economically unfeasable due to package printing limitations (and unwieldy and failure) or failure to get leverage for a cost.
What we know is that if ingredients are presented well consumers are very interested in local sourcing, and interested in organics and fair trade. This is tempered by quality and price considerations. Local produce is usually cheaper, fair trade more expensive, and organics of variable quality, supply and more expensive.
I've found Jhai Coffee Farmers Cooperative's email address, I'll flick them and email asking a few questions and see if we get a reply on funding sources and their opinion on fair trade etc.