Review of "The Chocolate Guide: Western Edition"
Posted in:
Opinion
I dug up this old review of the books associated with the Taste TV and Chocolate Salons after a newsletter was received this week from Taste TV stating they were doing a Chocolate Salon in Hawaii. I asked the organizer why they selected the location of Waikoloa resort on the Big island. he told me for several excellent reasons but provided none <( except maybe he and others get a vacation write off? )I further inquired all my chocolate colleagues in Hawaii if anyone had heard of this ( scheduled for August) and no one had.odd that the very people who might potentially exhibit had no clue. Waikoloa resort, while lovely, has no local population to draw from and has been experiencing weak tourism and vog. ( volcanic smog) the organizers est attendance at 500-1000 is beyond eggagerated. The well organized , well marketed thru media and well represented by people in Hawaii 's chocolate industry, recent Hawaii chocolate Festival in Honolulu on Oahu, a city of 1 million, drew about 1000 people.it is likely not many of us would bother with the expense of a booth, air cargo goods. Hotel and other costs to go to a sketchy event where because of no attendees and especially no repeatable as in local business would be guaranteed to lose money. Apparently the organizer has only his own interests in mind.
