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Today is the official first day of Chocolate Week and now that Chocolate Unwrapped is over there is no official center for the event. For the next seven days Chocolate Week goes virtual with events scattered throughout the city at various locations including the shops of participating chocolatiers. My main chocolate-related goal for the day is to prepare for a pairing event hosted at the Westbourne Grove shop of Arisan du Chocolat.The event is called Sophisticated Pairings and is part of my work to extend the audience for chocolate tastings by embracing other gourmet foods. Chocolate and wine pairings are common as are chocolate and beer and chocolate and beer and cheese pairings. My sophisticated pairings session for this evening will include 8 different chocolate (plus the cocoa liquors of two of the chocolates), balsamic vinegars, artisan salts, olive oils, and cheeses and charcuterie. There will be none of the traditional elements of a chocolate tasting per se .The London day is bright and clear and cool and there is a full day of things to do ahead of me before the tasting can begin. My first objective was to find the food hall at Selfridges where I would buy the cheese and charcuterie. It's a simple matter to take the Piccadilly line from Earl's Court to Green Park then transfer to the Jubilee line to Bond Street where it takes only a few moments for me to orient myself and make my way to the bastion of British retail.Once inside it doesn't take long to find the food hall and the cheese display. I know that I want an aged Parmesan and luckily for me and for my guests there's a fresh-cut wheel of a thirty-month-aged specimen that should suit perfectly. New parmesans like the kind you get in most grocery stores are dense with one-dimensional and oversalted flavors but aged parmesans can be quite flaky with nuanced and delicate flavors.Harder is the next selection as I want a goat cheese that's not too goat-y. After a few moments and commiserating with the person serving me over the fact that the case is too cold to really be able to taste the cheeses I'm sampling I settle on a British goat's milk cheese called Ticklemore not too tangy or goat-y with a nice flaky texture.
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Tuesday, October 13 The weather in London finally lived down to its reputation on the Tuesday I am scheduled to take a late-morning Eurostar from St Pancras London to the Gare du Nord in Paris for the Salon du Chocolat. After the hotel's quaint excuse for a breakfast (brown toast except there was no brown toast again), brown (bran) flakes, orange "juice," and instant "coffee," I shouldered my bags and descended into the London Underground during the height of rush hour .The trip from Earl's Court to St Pancras (also known as King's Cross) is all done on the Piccadilly line requiring no transfers for which I am thankful because the walk from one part of a station to another can be compared to a mini-marathon at times. There is construction going on in the London Underground and I am once again thankful that when they decide to close an escalator it's always a down escalator so at least I don't have to trudge up the equivalent of nine flights of stairs to ascend from the Underground. An escalator at St Pancras, London Underground Reaching the top and the way out it's not all that far to the Eurostar ticket office where there is no line and the ticket office is itself only a few meters from border security (after all we are going to be leaving the UK and entering the EU) and entry into the very modern boarding area.Where I am able to finally get a real cup of coffee. (When you're in London there are Starbucks everywhere. Skip them for the local chain Caffe Nero; better coffee and better prices.) Presentation of a cafe latte at Caffe Nero Boarding starts right on the minute and I find my seat happy to find that the adjacent and facing seats (I asked for a row with a table) were all empty and so I could spread out. We leave on time and are soon hurtling south through the fog-shrouded English countryside at a pace that I am sure astonishes whatever livestock remains within mooing distance of the tracks. First and next-to-last stop is Ashford International to pick up passengers and even though the seat next to me is booked, the rows in front and behind are empty and my row-mate is not as keen on needing a table as I was so he moves to an unoccupied row knowing that he will be the only occupant the rest of the way to Paris.We slip out of Ashford on time. There is some sound of our passage; a low whooshing rumble of white noise that is hypnotically soothing. The ride is smooth and the fog and low cloud cover ensure that there is no drama in the landscape to attract my attention. And even though I need to write a blog entry about my Monday in London I am very tired and I rationalize that it can easily wait until I get to the hotel in Paris. So I succumb to sleep's siren call, waking on the outskirts of what others call The City of Light and I call The City of Chocolate.The Gare du Nord has the look of the quintessential European train station made legendary in hundreds of movies. The only thing that is lacking is the clacking noise made by the old-fashioned mechanical signboards used to indicate destinations, tracks, and times. I think to myself that it is one of those improvements of modern technology that leaves the world a little poorer. The Gare du Nord One of the things I did before I left New York was to download an app for my iPhone for the Paris Metro. I have already determined that I need to take Line 4 from Gare du Nord to Montparnasse - Bievenue and change to Line 12 to get to Porte de Versailles where the Salon du Chocolat is being held. I've been lucky to get a great deal (109 Euros a night) on a hotel that's about a 50 meter walk from the exit from the Metro and right across the street from the Porte de Versailles. The exhibition hall where the Salon is being held is about the same distance away from the Metro exit in the other direction.I check in to discover that the room, though small, is spacious compared to the room I had in London and I even have a small balcony with a window that opens out onto it (the view is of the expo center - but it is a view). There is no closet, only a very small armoire with four hangars, two of them broken. There are no drawers to put anything in and I have to move things around to open the window to go out on the balcony. There is WiFi at no extra charge (though I had to ask specially for a room where I could reach a signal nothing beyond the second floor). I consider myself lucky that I can connect.After spreading my stuff over virtually every flat surface in the room I head over to the Hall to see about picking up my press credentials. This is the day before the show begins and even though I can see people inside setting up there is no access to anyone who is not an exhibitor. So I go back to my room and get ready to head towards the Latin Quarter to meet Matthew Stevens of Dessert Professional magazine (I am reporting on the show for the magazine) for dinner. I reverse my trip of earlier, getting off one stop short - at Odeon - and start walking towards the bd St Michel along the bd St Germain. I orient myself, find Matthew's hotel, and because I am early I start wandering the neighborhood for the first time in far, far too long.Paris is a great city for walking and this area (the 5th and 6th arrondisements ) is among my absolute favorites to explore (the Marais on the right side of the Seine is another). I cross through the Place St Michel and walk along the rue Saint-Andr des Arts past the market back to the bd St Germain and then head downriver in the direction of the Eiffel Tower. Some of what was on sale at the open air fruit/veg market at the corner of rue Saint-Andr des Arts, rue du Seine, and rue Buci Just past Odeon is the rue Bonaparte and at the corner of the plaza is the restaurant Les Deux Magots, one of the more famous destinations for most tourists coming to Paris. However, if you face Les Deux Magot with your back to the church (St Germain-des-Pres), two short blocks to your right is a Laduree, one block further along the bd St Germain is Cafe de Flore (home of some of the better hot chocolate in Paris), and two blocks to your left along rue Bonaparte before you reach St Sulpice is the main boutique of Pierre Herme; behind you on the bd St Germain the way back to St Michel is one of the two Patrick Roger boutiques in Paris. This just might be the epicenter of French chocolate. Basking in the last rays of the evening sun I think to myself that I am glad to be back and that it really doesn't get much better than this. Les Deux Magots Laduree at the corner of rue Bonaparte and rue Jacob Cafe de Flore on the bd St Germain The Pierre Herme shop on rue Bonaparte almost always has a queue St Sulpice Patrick Roger boutique on bd St Germain The Cacao et Chocolat boutique on the rue Buci - not one of the greats but the new look (the third in about ten years) is eye-catching But there's no time to stop and smell (or eat) the chocolate. I walk back towards St Michel and head away from the river towards the Sorbonne and the Pantheon. At the top of rue Soufflot with your back to the Pantheon in front of you is the Jardin du Luxembourg (there is a Dallayou close at hand) and in the distance over the rooftops you can just make out the spire of the Eiffel Tower.Dinner can be a confusing choice in Paris as there is so much to choose from. Though it is very difficult to get a truly bad meal in Paris it is very easy to get a truly unexceptional one. I do not plan to regale you meal-by-meal and I only plan to mention exceptional food experiences during the rest of my trip. This evening's meal is at Relais de l'Entrecte where they ask us only one question when we sit down, "How do you like (your steak) cooked?" It's not bad - but it's not memorable - and also a little unexpected as I was forced to make the choice to abandon my recent fairly strict vegetarianism a tad earlier than expected. Wednesday, Oct 14 Wednesday morning dawns bright and clear and I am out of the hotel early. Too early it turns out. The consumer portion of the Salon does not open until 10:00am and the doors do not open to the press until then either. There is a professional Salon whose doors open at 9:30 but (confusingly) the only sign for the press office points to the entrance to the consumer salon and there is no obvious person or place to go to get information. I eventually find out that I must register as a professional visitor to gain entrance into the professional Salon in order to go to the professional Press desk to get my press badge. Once I figure this out I am only a few moments from walking the show. (It turns out that there is a separate press office for the consumer show but registering at either gave one access to both.)For me, this trip is a lot about reaching out and making connections. And not just making connections with people I know though that is certainly extremely important. As there was very little information I could find on the web sites for any of the festivals I was attending I really had no idea exactly who would and would not be there beyond a very small group of people I had contacted or who had contacted me before I left the States.All of my thoughts and photos on the Salon du Chocolat itself in the next post.
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There is a lot to like about London but hotels are not one of those things.The hotel that is hosting Chocolate Unwrapped The May Fair has a very nice lobby with a happening lobby bar scene at night. I suppose you could call it a boutique hotel. And I am sure that the rooms are very nice, but I am equally sure that they are quite small for what they cost. And that's the dilemma of hotels in London. In the US in most cities I can go to a budget hotel brand and even for a modest price (under US$100/night and often far less), be guaranteed that my room will measure at least 100 sf, have a separate full bath, and most likely have cable TV with at least 1 premium channel. In the UK, you'd have to pay at least 200GBP (about US$320 at the current exchange rate) for the same amenities.Even with the generosity of ChocolateLife members, spending that sort of money on hotel rooms on this trip was not in the budget. So I opted for a budget hotel in Earl's Court just a few steps from the Earl's Court Tube stop on the Piccadilly line. While I was expecting a shared-everything experience, the hotel lived down to expectations by also including one of the hardest mattresses I have ever had the displeasure of trying to sleep on and maid service that could only generously be called slapdash with poorly made beds, towels not replaced each morning, and no replacement bar of miniscule soap. The included breakfast provided the option of brown toast and white toast (though brown bread (not wheat bread and there is an important distinction there) was not available two of the three mornings), corn flakes and brown flakes (bran flakes), instant coffee or tea, and the miserable vaguely orange-flavored juice-like substance that passes for orange juice.What a way to start a day. Not .However the place was very inexpensive (39 pounds a night) for London and it was very convenient as most of what I wanted to do including getting to an from the airport was easily accessible from a stop on the Piccadilly line.Sunday dawned cloudy and miserable and left the hotel with well-deserved haste. I walked the 50 or so meters down Warwick Rd past the Earl's Court Exhibition Center to the Earl's Court tube stop and descended into the London Underground. A few minutes and a few tube stops later I popped up at Green Park which is right on Piccadilly Rd across the street from the Ritz.
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The whole Idea of Chocolate Week in the UK has been to build awareness for the growing artisan and high-end chocolate world in the UK (not just London) and drive foot traffic into the stores rather than taking people out of their workshops during the busy holiday production season and gathering them all together in one place for the public to parade in front of.This year the organizers decided to add a small trade show component to Chocolate Week Chocolate Unwrapped - as a way to officially mark the start of the week and to see if they could attract a different audience. Unwrapped was a small (about 20 exhibitors) tabletop show that included a small chocolate art exhibit and a series of lectures and tasting presentations. Tickets were sold to sessions that two-and-a-half hours, more than long enough to see and taste everything.For me it was like being a kid in a candy store except I didn't have to pay. I believe I was the only journalist from North America attending and I may have been the only journalist from outside the UK to cover the show. Taken entirely unto itself, Unwrapped did not warrant traveling all the way from the US to see it. However, the UK chocolate scene has seen tremendous growth in the past five years and there are many people I have known and known of for quite some time that I have never actually met.People like Martin Christy, who in addition to being the founder of seventypercent.com, one of the oldest chocolate review sites (I started corresponding with Martin shortly after starting chocophile.com back in 2001) is also highly involved in the Academy of Chocolate. The Academy had a table at Unwrapped and Martin was sharing his passion and enthusiasm with chocolate to a large number of attendees and even arranged a live interview with cacao growers in Ecuador via Skype which was pretty cool.
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Day 1 - October 9, 2009It's 6:00pm and I am finally in the air en-route to London via Toronto. I left for the airport earlier than I normally would have because it's the Friday of a holiday weekend (Columbus Day here in the US; the connection to chocolate is that Columbus was the first known European to see cacao off the coast of the island of Guanaja on his third voyage to the New World in 1503 it's Thanksgiving weekend in Canada) and I expected traffic out to La Guardia airport to be heavier than normal and I expected the crowds at the airport getting away for the long weekend to be larger than normal.Of course, there wasn't any traffic and there were no crowds at the check-in and no line at security. I don't know if this is a good omen or not. I am glad that there is no stress actually making the flight but at the same time I am very short of sleep and it was really tough staying awake during the long wait - even in the hubbub of the airline terminal. The main terminal at La Guardia is Terminal B and the Air Canada gates are at the far end of Concourse A. I wait among passengers disgruntled at the delays on their flights, among the shopworn seats and walls, wastebaskets overflowing with crinkled cellophane sandwich wrappings, empty water bottles, and paper hot cups in many sizes once filled with coffee; some lipstick-stained, a furtive-bright flash of color escaping an otherwise drab Denali of trash.Surprisingly, the inbound plane I am catching to Toronto Pearson International en route to London Heathrow arrives close on time. After a short delay to clean the most obvious evidence of occupation by the incoming passengers my flightmates and I impatiently queue up to reaffirm our identities to the gate agent and provide evidence that we are, in fact, entitled t board the plane. Although the plane is nearly full, the middle seat next to me is empty; an unanticipated but very welcome state of affairs. Another very welcome amenity awaits on the seat back. I am not talking about the interactive entertainment system no, the geek in me is truly impressed that every seat on the plane has both a USB charging outlet and a standard household mains outlet. No worrying about batteries dying in mid-flight, I instead worry if this is an amenity of all Air Canada planes or just Airbus planes as my flight from Pearson to Heathrow is courtesy of Boeing.
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There is a Chocolate Festival Event today in Belmont on Alameda de las Pulgas - north of Ralston - looking forward to hearing reports about it!
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It took me a whole week to find the time to get to this blog and I'm still waiting for Tom to email me the pictures (he's in Indonesia again) but our tour of Tcho last week was so special that I want to share it. John Kehoe is Tcho's sourcing director. He and Tom met about 5 years at a Fair Trade conference, and in the year and a half that he's been with Tcho, we've been meaning to go up and visit him. Last Saturday, after a long day of handing out samples at a trade show for green builders, we joined John for a late afternoon tour of the amazing facilities at Tcho.The name Tcho is a combination of "tech" and "chocolate" and that's what exactly what Tcho is . From the elegant computeresque design of the packaging to the marvelously creative lab to the slick factory, Tcho is about combining the best of technology with the best of chocolate. Their bars are even shaped like small CDs and come in a case.John's job is to travel around the world connecting with growers and working with them, setting up and using mini-labs that include all the equipment needed to assess growing conditions, test beans, and make chocolate, in order to have not only the best possible beans, but also to create balanced, respectful relationships with the growers. It's direct trade at its best.Tcho is on Pier 17 on the Embarcadero in San Francisco. There are plans for a much bigger retail area, but right now, there's a tiny shop at the front, off to the side of the main building. When we arrived at 4 PM, it was packed. John got me a great cup of mocha and Tom an espresso. We'd been by before to taste - they run taste tests based on their four basic tastes (and bars), nutty, fruity, citrus and chocolatey, all the time - so this time John took us back through the office to the lab, and how cool was that!Beans are processed, cut into microscopic slivers and sorted by different criteria. Elaborate databases store, and compare and contrast the data in different ways. Amazingly, the cacao farmers John visits in the remotest regions have access to the same database via satellite. Their labs are mini-versions of the one at Tcho.But it's too nice a day to finish this story now. I guess I'll have to tell it in parts - and maybe Tom's pictures will show up by the next time I have a minute to sit down.
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