Slate Headline: The High-End Chocolate World Hate Mast Bros.
Posted in: News & New Product Press
We had sampled a few of the Mast Bro's chocolate bar for sale at my chocolate store. We carried over 1000 of the best chocolate products in the world. We wanted to like Mast Bro's and were excited for our first tasting.
The rule we had in place was that all the employees at the tasting had to come to 100% agreement on liking a chocolate product before we included it for sale in our store. Our thought was there is no point in trying to sell something that someone doesn't like. All our product line was created this way.
When we started our tasting process we were all surprised by each others reactions. Bottom line: none, no, none of us liked it for numerous reasons from taste, quality, texture, etc. We were dumbfounded. There were 8 of us tasting that evening. We had already unanimously approved 2 other bars from different makers. We saved this for last. So we had to eat other chocolate to lift our spirits.