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Swedish Fish-flavored Oreos: Good Idea? Bad Idea?

What do you think?

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When you think of the phrase "Tree to Bar" ...

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Some people think that if a "bean-to-bar" chocolate maker wants to call themselves a "tree-to-bar" chocolate maker that they must own at least one cacao farm.

Other people think that if a "bean-to-bar" chocolate maker works directly (on the farm) with farmers, providing technical assistance in helping them improve their agrictultural and post-harvest practices, that they can call themselves "tree-to-bar" chocolate makers.

What do you think the definition of a "tree-to-bar" chocolate maker is? If you have any other thoughts on the topic, please add them - you don't need to vote to comment.