Forum Activity for @Clay

Clay Gordon
@Clay Gordon
06/01/09 09:53:45
1,680 posts

Tempered Chocolate


Posted in: Tech Help, Tips, Tricks, & Techniques

I am still confused.If you are not going to be using the chocolate for several days, there is not any value in tempering it in advance and using it after a few days. Temper it when you need to use it.
Clay Gordon
@Clay Gordon
06/01/09 08:38:29
1,680 posts

Tempered Chocolate


Posted in: Tech Help, Tips, Tricks, & Techniques

If you're making solid chocolates (shape is no matter) then you can melt, temper, and mold the pieces months in advance as long as you store the chocolate properly.Having said that, chocolate never stops crystallizing so eventually the chocolate will get crunchy and sandy. Fresher is always better, but with solid chocolate the window is weeks and months, not days.
Clay Gordon
@Clay Gordon
06/01/09 08:26:17
1,680 posts

Tempered Chocolate


Posted in: Tech Help, Tips, Tricks, & Techniques

What are you planning to do with the chocolate? Is this solid bars? Confections?
Clay Gordon
@Clay Gordon
05/31/09 08:31:53
1,680 posts

Growing Cacao Trees


Posted in: Tech Help, Tips, Tricks, & Techniques

There is already a discussion on a closely related topic - growing cacao trees from seed. Please refer all answers to this question there. This discussion is closed to further comments.
Clay Gordon
@Clay Gordon
06/01/09 11:25:31
1,680 posts

custom made chocolate


Posted in: Tech Help, Tips, Tricks, & Techniques

All:We should keep in mind that Saeed is in Syria.:: Clay
Clay Gordon
@Clay Gordon
06/01/09 09:51:33
1,680 posts

custom made chocolate


Posted in: Tech Help, Tips, Tricks, & Techniques

Chef Rubber is one place to go for mold-making supplies.
Clay Gordon
@Clay Gordon
05/08/09 14:01:59
1,680 posts

The C-Spot Chocolate Rating Site Online Soon


Posted in: Tasting Notes

This discussion will be closed until the site comes back on-line.
Clay Gordon
@Clay Gordon
05/05/09 06:36:32
1,680 posts

Fermenting Cacao Seeds: To Drain or Not to Drain?


Posted in: Tech Help, Tips, Tricks, & Techniques

A ChocolateLife member from Hawaii sent me the following question (lightly edited). As there are a number of cacao growers who are members, I thought it best to let them add their experiences to this question.
Everything that I have read on the fermentation process for wet cocoa beans indicates that the liquid be allowed to drain off. The fermentation boxes have slits and the heaps on banana leaves allow the liquid to run off. When you make a mash for fermentating grain, the liquid is not drained and the grain ferments OK. Some of the old Japanese here [ed: the big island of Hawaii] will actually add water to a tub of beans and allow fermentation to occur. They don't seem to feel that it affects the beans and provides a better fermentation. Any thoughts on the correct method of fermentation and whether the liquid helps or hinders the process?

updated by @Clay Gordon: 04/10/15 16:05:16
Clay Gordon
@Clay Gordon
05/04/09 08:22:18
1,680 posts

Chocolate con Novaventa


Posted in: Allow Me to Introduce Myself

Here is the English Translation (courtesy of Google) for the above:MissionNOVAVENTA Company SA is an alternative channel of direct sale to consumers.We contribute to building brands and creating lasting and profitable relationships with our consumers, customers and suppliers.We encourage the continued development of our human talent and value creation.Entrepreneur referenced:SAUL MEDINA O.Tel 57 +096 +3306112Mobile: 3117971979Dosquebradas, Risaralda, Colombia
Clay Gordon
@Clay Gordon
05/04/09 08:12:58
1,680 posts

Getting customers in the door


Posted in: Tech Help, Tips, Tricks, & Techniques

One challenge with social media marketing (e.g., Facebook, Twitter) specifically with respect to getting people in to your shop (to buy stuff) is that 99.999999999999% of Facebook members live nowhere near you. Trying to find the ones who do is nearly impossible. If you have an online store, then less than .001% of Facebook members are interested in your business and trying to find them is next to impossible. In my experience, Fan Pages work when you already have an established presence and you have more friends than Facebook allows you to have on your personal profile. Otherwise, it's a lot of repetitive work (you have to spend time every day) for little or no return. The same is true of Twitter and Craigslist. To be effective you have to develop a reputation and doing so requires daily activity. If you want to do some B2B (business to business) online marketing and promotion try LinkedIn. Or Plaxo. But concentrate on one.E-Mail MarketingE-marketing (through services like Constant Contact) enables you to reach out to people you already know about and are on your e-mail list. To be truly effective, you need to constantly grow this list AND you should be sending them out on a monthly basis AND when there are special events, holidays, or when you have other news about your business or special promotions to share.One effective use of your e-mail list is to offer incentives that get people to come into the shop. If you're mailing out monthly, include at least one coupon for each week of the month. Rather than give stuff away, offer discounts or something "free with purchase." Try a different type of offer each week and keep track of the coupons that are turned in so that you can learn what kinds of offers work best with your customers.You should also keep printouts of each month's newsletter/coupons in the store and offer them to customers as an incentive to sign up for your e-mail newsletter.Finally, have a "refer a friend" coupon in every newsletter. In this coupon, the recipient writes their name on it and gives it to a friend. The friend comes in to the store and gets something (must also provide e-mail address), and then the referrer gets gifts based on the number of new referral customers. Refer 1 friend a get a free cup of coffee. Refer 10 friends and get a 4-piece box free. (These are wimpy incentives but you get the idea.)Co-MarketingIf you purchase ingredients from a local business to use in one of your products is there a way to turn your supplier into a wholesale customer? Say you buy coffee from a local roaster to turn into a truffle. Is there a way to get the roaster to sell that product (or some other one you create just for them)? Other co-marketing partners are event and wedding planners. Make sure that all sales to planners (other than in-house corporate planners) earn them a commission (give chocolate as a thank-you gift after teh event to those) and encourage them to bring their customers into the store for consultations and sample your product (see below).Farmer/Local MarketsBelieve it or not, these can be a very effective form of marketing while generating some sales. Pick a market in an area where you want to grow your customer base and commit to at least 6 weeks. Use this as an opportunity to find local co-marketing partners (above) and be sure to give out the newsletter coupons and sign people up for the newsletter.SAMPLE, SAMPLE, SAMPLESampling is the way to introduce people to your product. Use seconds and bits and pieces you'd otherwise relegate to rework. If you get to know a customer really well and know that they like a particular piece, and you have a "second" in the back, give it to them to reward them for their loyal business. Make sure that all your counter help is empowered to do this.Know your customerOne way to grow repeat business is to make it a priority to know your customers. Remember how they take their coffee, remember what flavors they like. Stuff like that. Showing that you are paying attention is the surest way to get them back into the store.Another aspect of this is to do your homework with respect to the demographics of your town and the neighboring communities and how they are the same or different. In my town (which is composed of three distinct villages/towns) one village has a median income that is double the media income of the rest of the town. Where your store is located should affect product mix and pricing. The rest of the town has a media income that is slightly higher than the median income for the county and that is nearly 50% higher than the median income for the entire state. The population has a slightly higher percentage of females and the average age of adults is about 1 year greater. Knowing all of this helps you position your business properly. Go an look it up.DonationsI make it a rule never to donate to an event I can't attend, especially if it is a silent auction. Plus, I always make sure that there is some other sort of other immediate PR benefit I can claim, which might just be a newsletter letting people know that I am donating and encouraging them to lend their support. Also, make sure to develop a relationship with someone at each organization you donate to who is a high-powered networker and who can introduce you around. In other words, you have to do work in order to ensure that you get something (sales) for the donation. It's not just a "if I give it they will come." That has NEVER happened for me.Networking GroupsWhether or not a networking group works for you is entirely dependent on the makeup of the group and how it's run. I paid to attend breakfast networking meetings over the course of several months and the group generated only one lead that turned into a sale. Set a maximum amount of time and $ your are willing to spend and then look at the return on the invest made when you hit those limits. If the return is not up to the investment, then stop supporting the group. It's a business decision, they'll understand.PressMake it a point to find out who the local food writers (daily/weekly) and bloggers are. Make sure to let them know what you are doing. Make a point of reading what they write and figuring out what kinds of stories they like to run and then not only pitch them those stories (or provide them mostly written in the form of a press release).
Clay Gordon
@Clay Gordon
04/28/09 16:07:42
1,680 posts

2010


Posted in: Travels & Adventures

Michael:Get in touch with ChocolateLife member Holly for 2010 dates. You can also post your question here .:: Clay
Clay Gordon
@Clay Gordon
11/06/09 15:42:04
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Okay. Time to close this discussion for a while. Things are getting a little out of hand. It's Friday, November 6th and this will be closed for at least the next 10 days.:: Clay
Clay Gordon
@Clay Gordon
11/06/09 14:22:25
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Commercial cocoa powder generally falls into the range of 10-12% residual fat (low-fat) or 20-24% residual fat (high fat), not 5%.The fat content of cocoa beans tends to be in the range ~ 47-53% but can vary outside these norms.Other than sites selling raw foods I have never heard a number as low as 40% (and one, Detox Your World, proposes a range of 12-50%). If someone can point to a more authoritative reference with these lower numbers, please let us know.One of the challenges with comparing ORAC values head-to-head is that of comparing apples with oranges. Does anyone else see the logical fallacies in Steve's approach?Steve's equation (34,300 / .57*.4) = ~150,438 ORAC per 100 grams of non-fat cocoa powder (because there are negligible amounts of antioxidants in the fat he is only considering the non-fat solids in the chocolate). However, to make the comparison fairer, we have to apply the same logic to the non-alkalized unsweetened cocoa powder (or any other chocolate to consider only the non-fat solid component).Thus, we need to divide the base ORAC score (80,933) by the non-fat solids component (.78 avg for high-fat cocoa powder and .89 for a low-fat powder) for a value of ~103,760 (high fat) or 90,935 for low-fat). Thus Steve's claim for relative high antioxidant levels for the non-fat powder in his chocolate holds true.BUT - and this is a big but - when someone purchases the 57% Ginger chocolate, they are buying and eating a product with an ORAC of 34,300 per 100 grams - not the "pure" non-fat cocoa powder. However, when someone purchases non-alkalized unsweetened cocoa powder they are getting the full 80,933 ORAC per 100 grams. Thus, on a straight gram per gram comparison of what you're actually buying, unsweetened cocoa powder would seem to have a higher ORAC (809 versus 343).Unless I am totally missing something here again - so please feel free to tell me where the logical fallacies in my arguments are.Now, all of this said and done, there is an unquantifiable aspect to consider, which is the raw food community's belief that there are other aspects of raw foods - including but not limited to the higher levels and higher vitality of the enzymes that are consumed - that need to be factored into the efficacy equation; that there is more going on than the raw numbers reveal. This makes sense on an intuitive level but, from what I have discovered, there is a lot of difference in opinion about the true value and efficacy of these non-quantifiable (or at the very least, difficult to quantify) factors.Another way to think of the comparison between the ORAC level of Sacred Ginger Chocolate and non-alkalized unsweetened cocoa powder (or any set of foods) is, "How much do I need to ingest to consume a specific ORAC level?"When asking this question it's important to note that although there are DRIs (Dietary Reference Intakes) and RDAs (Recommended Daily Allowances) for many antioxidants (e.g., Vitamin C, beta-carotene), to the best of my knowledge (and if anyone knows a specific reference please cite) there is neither a DRI nor an RDA for ORAC. Nonetheless, the ORAC "community" has set a recommended minimum daily ORAC intake at 5000, and assumes that all components of the ORAC score have the same value.At an ORAC of 34,300 per 100 grams, it is necessary to eat about 14.5 grams (a little over a half-ounce) of the Sacred Chocolate Ginger recipe to hit the magic number of 5000. Assuming that 40% of 57% of those 14 grams are fat (Steve's figures), that's about 27 calories from fat.At an ORAC level of 80,933 per 100 grams, it is necessary to eat about 6.2 grams of non-alkalized unsweetened cocoa powder less than one-quarter ounce) to reach the same ORAC level. At a residual fat level of 22% (high fat cocoa powder), calories from fat are about 12, for low-fat cocoa powder, calories from fat are half that.In reality, there's not a whole lot of difference here (other than cost) based on the known, quantifiable factors. I can eat a half-ounce of Sacred Chocolate Ginger chocolate or find some way to add a quarter-ounce (about a teaspoon) of non-alkalized cocoa powder into what I eat every day. Either way, it's not a bad thing to have chocolate and cocoa in your diet.The difference in preference has much to do with what each of us believes to be the value of "living foods" - whatever that means with respect to cocoa beans that have been processed into chocolate at any temperature.
Clay Gordon
@Clay Gordon
11/05/09 18:28:43
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Steve:Sorry, but you do not have scientific proof that all raw chocolates are higher in antioxidants than all roasted/cooked chocolates.What you have is a lab test that says that one specific sample of your chocolate has a specific ORAC level that appears to be higher than the reference standard for chocolate posted by the USDA as shown in this online database for ORAC scores.Please help me understand the Brunswick Lab report, which reports a combined water/fat ORAC count at 343 micromole Trolox Equivalents per gram. If I multiply by 100 (which is to put it in the same scale as all the rest of foods listed), I get 34,300 micromole Trolox Equivalents per 100 grams. This puts your ginger chocolate below the value for unsweetened baking chocolate and dutched cocoa powder on the list. Am I missing something or misinterpreting something in the report?From OracValues.com:"The ORAC (Oxygen Radical Absorbance Capacity) unit, ORAC value, or "ORAC score" is a method of measuring the antioxidant capacity of different foods and supplements. It was developed by scientists at the National Institutes of Health. While the exact relationship between the ORAC value of a food and its health benefit has not been established , it is believed that foods higher on the ORAC scale will more effectively neutralize free radicals. According to the free-radical theory of aging, this will slow the oxidative processes and free radical damage that can contribute to age-related degeneration and disease." (Emphasis added by me.)
Clay Gordon
@Clay Gordon
11/05/09 07:04:43
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Steve:I am not asking you to do an A+ research paper for the members of this forum or to disclose any proprietary processes. I am asking you to do it for everyone who is interested in raw chocolate everywhere. If you can convince us, well, we're a tough bunch so it might mean something.What you may wish to consider, though, is the creation of an A+ research paper that helps everyone in the raw food and raw chocolate worlds truly understand the challenges of producing a raw chocolate - and the benefits.To create such a report, however, it will be necessary to cite sources outside the raw world. Just pointing to Howell, Cousens, Wolfe, et al, presents only one side of the argument. Though Sam has pointed out flaws in the Wikipedia article on raw foodism (I would like to know your thoughts on it) it's well cited on both sides of the question.With respect to your ORAC analysis. It was run on beans harvested what, 3 years ago? 5? Are you claiming that the ORAC analysis is still valid? How can it be - the chemical composition of harvested beans changes from month to month? You are using exactly the same beans processed (or not processed) exactly the same way with no changes to the equipment or process since the last ORAC analysis?If anything has changed the ORAC analysis may no longer be valid. I am not saying that a new ORAC test won't reveal that your ORAC scores are higher than chocolate processed using "regular" techniques - just that you may be over-reporting (or even under-reporting, you never know) your scores.
Clay Gordon
@Clay Gordon
11/05/09 06:51:50
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Sam:You are not wrong - but if we are to lead on this we need to do more than just publish a definition for raw chocolate. The larger questions are buy-in, certification, and compliance. Without them a definition alone is not going to be useful to anyone but ourselves.:: Clay
Clay Gordon
@Clay Gordon
11/04/09 16:05:38
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Samantha:I said the Wikipedia article was imperfect but it's a start. It's also something that could be used to form the basis of a definition of raw chocolate. My supposition is that anything that's not based on some accepted external definition will be ignored by the more hard-core members of the raw foods community because it does not serve their needs.:: Clay
Clay Gordon
@Clay Gordon
11/04/09 15:20:51
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Steve:With respect to the sweetener not being raw, then we can say that your chocolate hearts consist of a mix of raw and non-raw ingredients. Correct?Why is this important? Because at some point the product might end up containing a high proportion of non-raw ingredients. So - instead of being "Raw Chocolate" it might more accurately be described as "'Chocolate made with X% Raw Cacao' and processed at low temperature with Y% non-raw ingredients added." This would be consistent with organic labeling and the labeling requirements for other forms of certifications (e.g., fair trade). It makes sense to follow those guidelines, no?With respect to my referring to your being an engineer, it is manipulative in the sense that I want to remind you that one tenet of being an engineer is that it is important to document your work and follow through. I am sure that the engineering leads at NASA needed lots of documentation to support bills of materials to build things (and probably demanded detailed assays of new batches of the same materials); they didn't accept "trust me, I read some books by this dude who's really well respected," or, "this batch should have all the same physical charactersits as the last one because we made it the same way - there's no need to test it."I ask that you please consider the following:If you were to spend just a few more moments providing us with documentation (or at least some references more specific than "go look it up for yourself on Google" for your statements before you posted them, you might find that you'd spend far less time in rebuttal defending yourself. For example, if you'd looked for the Matt Monarch videos with Dr Cousens you might have noticed that they were no longer available and not cited them because their content could not be verified. This is a standard I hold myself to - I don't cite a reference that can't be found when I cite it. Because you are making the claims it is incumbent upon you to back them up. Or just don't make the claims in the first place. Otherwise people are going to call you on them.Finally, I can acknowledge that you have contributed more than any other raw chocolate maker to these discussions.At the same time, through my work with another raw chocolate company (Gnosis), I am very aware of the issues involved not only with raw chocolate specifically but with raw foodism in general (I had my first contact with raw foodists and juice-ists in Portland, OR in 1977-8 or thereabouts).The upshot is that I believe the entire raw foods industry needs an independent raw certification program that uses a part of the money that it collects to perform some of the basic scientific research needed to support some of its claims. This certifier cannot be run by David Wolfe, Shazzie, Matt Monarch, Dr Cousens, you, or anyone else in the raw foods world and it needs to work with an outside lab (e.g., Brunswick) to do the testing.
Clay Gordon
@Clay Gordon
11/04/09 13:43:28
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Steve:Again - PLEASE cite your references and INCLUDE them in your posts rather than forcing us to do the homework. You found the YouTube videos ... make it easy for us to see them, too. DON'T LEAVE IT TO US TO GOOGLE. I personally find it to be inconsiderate and disrespectful of our time. (Please note that the videos are unavailable - the videos have been removed by Matt for some unstated reason.)As an engineer, I think you'd be interested in the nature of the energy tests you say Cousens has performed on your chocolate. Plus, I think that it's incumbent upon you to substantiate the claims you are making, rather than forcing us to follow up for you. I find this approach of yours to be the single most frustrating aspect of your contributions and it is one of the reasons that people continue to be skeptical. Assume that I want to learn the science and engineering of this and that I am sympathetic to the basic stance that there is some value in a diet that includes raw and minimally processed foods. I want to understand and because you are making some specific claims I want you to help me understand, not force me to re-do the research you've already done.A question about the erythritol you use. While erythritol is a naturally occurring sugar alcohol, most that is available commercially is produced by fermenting glucose with the yeast Moniliella pollinis . Does your producer certify that this meets raw temperature standards? Overall, I am interested in claims for any sweetener that claims to be raw (or for which claims for being raw are made) - most are not.:: Clay
Clay Gordon
@Clay Gordon
11/04/09 12:25:02
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Steve:You're an engineer by training, by your own admission. Rather than cite references that point to research that in turn does not cite its references - how about doing some homework and getting us the references, from peer-reviewed mainstream scientific journals?Specifically, " Professor Hans Eppinger, who was the chief medical director of the first medical clinic at the University of Vienna, found that a live-food diet specifically raised the microelectrical potential throughout the body. He discovered that a live-food diet increases selective capacity of the cells by increasing their electrical potential between the tissue cells and the capillary cells. He saw that live-food significantly improves the intra and extracellular excretion of toxins, as well as absorption of nutrients. " Was this research ever published and/or peer reviewed? If not, it's of dubious value. Like cold fusion experiments that aren't repeatable.I am going to suggest that we adopt the following - external - definition of raw foodism and try very hard to distinguish between hard science and mysticism. Although there are flaws in the Wikipedia article (as the article itself points out), after considerable research on the subject it's the most balanced article on the topic I have found. If anyone knows of another, please refer to it here so I can review.:: Clay:: Clay
Clay Gordon
@Clay Gordon
11/04/09 12:05:47
1,680 posts

Raw chocolate, how raw is it really?


Posted in: Make Mine Raw ... (Read-Only)

Steve:When was this article ORIGINALLY published? I can't find any reference to this article in any search.On the subject of energy/food/nutrition, Cousens also supports Tachyon Holistic Healing - kinda fringe "science" there, IMO.
"This Tachyon breakthrough is tremendously exciting because it not only supports the energetic model of nutrition, but is a powerful self-healing and youthing tool," world renowned author of Spiritual Nutrition, Sevenfold Peace and Conscious Eating, Gabriel Cousens, M.D. wrote ...
No date on this article but nothing more recent than 1991 is cited.:: Clay
Clay Gordon
@Clay Gordon
04/23/09 07:52:21
1,680 posts

Answers to the Top 10 Questions You'd Like to Ask Norman Love


Posted in: Opinion

Introductory Questions from ClayFrancois Pralus wanted to be a boat designer and not have anything to do with the family chocolate business when he was growing up. How about you? Was there an "Aha!" moment for you about chocolate - some sort of epiphany? Or has chocolate always been something that interested you?Earlier on in my career I had the opportunity to travel the world with the Ritz Carlton Hotel Company. It was always fascinating to me that no matter if I was in Dubai or Barcelona customers always seem to order chocolate desserts more often than any other selection. I always created desserts menus that seem to have a heavy hand towards chocolate. My obsession with working with chocolate grew as I was able to use chocolate to express my love for art.When did you start using colored cocoa butters for surface decoration? What inspired you to go in this direction and not rely just on molds and other forms of decoration?I have always believed that American consumers love to eat with their eyes. I was exposed to some of the modern techniques of using fat soluble colors as a form of decoration in chocolate showpieces and for garnishing pastry many years ago in France. It was my belief that most boxed chocolate confections looked very similar and I wanted to create that wow factor that Americans enjoyed and expected in a dining experience. This is what inspired me to create this style of chocolates.What's the hardest part of being Norman Love?I believe that I have always been a perfectionist and that I strive to be better than I was yesterday. I have a ridiculous habit of always reaching farther than I can perhaps achieve. I suppose this keeps my wheels running hard in the left lane and continuously striving to accomplish excellence.What did doing the production for "G" teach you about chocolate - and about yourself?My partnership with Godiva and the line I created for them called G was an incredible opportunity to transform me from a pastry chef mentality to an extremely efficient manufacturer. It forced my company an opportunity to perfect my style of chocolates on a larger scale. We have become extremely efficient in what we do today; in fact we can produce nearly 40,000 pieces of hand made chocolates per day, with very little waste.There are a lot of people who "'do'" what you do." What's next for Norman Love?I honestly look at all the new chocolate companies that are coping my style of work as a true form of flattery. I actually provides me more motivation and drive. This year Norman Love Confections launched our new line Black, all single estate dark chocolates. I have five line extensions that I hope to launch from the Black line this summer.Do you ever see yourself retiring or will you keel over with an airbrush or piping bag in your hand?I think we all dream of finding more time to enjoy life and to work a little less. I wish that I could practice what I preach!
On Becoming a Chocolatier

Andre Costa :: Considering I am just beginning my chocolate journey, what are some pointers you could give to someone who is changing careers from a boring cubicle to an exciting chocolate kitchen? Working with chocolate will certainly enable you to express your creativity and artistic side. I have spent nearly 30 years in the hospitality industry always placing myself within a quality establishment. My advice to you would be to seek out the finest chefs that you can so that you have the opportunity to learn quality. My belief is that if you make a good product, price it competitively and provide a very high level of service people will come.CocoaGal :: As someone starting a business in this industry I'd like to know what your favorite and least favorite parts of owning a chocolate business are. Any advice for a budding chocolatier?My favorite part of owning my own business is creating products that make people happy. Chocolate has always been my first love and to work with a wonderful group of professionals that all share a common goal is extremely rewarding. I suppose the worst part of owning a business would be having to deal with all the business stuff that interferes with what I really love doing, making beautiful, tasty, chocolates. My advice to you is to always focus on quality. Purchase the finest, freshest ingredients and never compromise the integrity of the product.
On Ingredients and Food Safety

Patty :: Since most artisan chocolates use natural ingredients and are preservative free, I would be interested in hearing the steps he takes within a recipe to increase shelf-life. Additionally, how Mr. Love reduces unbound water (aw, or water activity values), and how he views the role of Ph levels within a recipe. Norman Love Confections implemented a complete HACCP program many years ago, one of our critical control points is monitoring the AW of each one of our fillings each and every time that it is made. When we first develop a filling we always test it three times with our in-house AW meter immediately after it is made and then again 24 hours later. Once the true AW is determined we have a number that we can compare it to each time we manufacture that specific filling. Free water is the direct correlation to shelf life, and is controlled by many different factors. Sugar is one method, the total percentage of water in the recipe compared to fat is another.Sourcing ingredients that introduce flavor but not water is the tricky part. I have been producing chocolate for Godiva for the past seven years and they have assisted me in identifying some of those natural dry ingredients.
On Classes and Education

Annette Jimison :: I would love to know when he will be having his classes again. Would he ever fly to, say, Phoenix and do a class here? Perhaps in Scottsdale? I bet that there are lots of Chefs here who would love to learn from him. Ilana :: Can he give classes here [Israel]? For the past seven years I have really cut back on the amount of classes that I teach because I felt that I needed to concentrate on getting my business established. For the past year I have begun to teach again and this year I will be teaching in Chicago at the French Pastry School in August (2009) and also at PreGel in Charlotte in October (2009). I have a hands on class at ICE in NYC in September (2009). I really enjoy teaching and I miss not having as many opportunities as I once did, I would be open to try to arrange a class in the Phoenix area.It would be a real pleasure to come and teach in Israel. The problem is just time, I am a hands on owner; I like to be involved in my everyday production. I took my first vacation this past year, it had been eight years since my last vacation. There never seems to be enough time.Tien Chiu :: Is there any place - class, online, in a book, or elsewhere, where you would recommend going to learn about creating chocolates as beautiful as yours?The French Pastry School in Chicago and Notter School in Orlando are two good possibilities for chocolate confection education.
On Going Bean-to-Bar

Holycacao :: I was in my first trimester at Johnson & Wales University Baking and Pastry Arts program- their inaugural year (2002). Shortly after the program started you came to the campus, and specifically to our class to do a private demo for the 20 of us. I decided after that seminar I wanted to work with high quality chocolate. Fast forward 7 years and I find myself in the Holy Land, Israel, on the brink of opening the first bean to bar micro-batch chocolate company here, and much of that has to do with you. Have you ever considered making your own chocolate from the bean, on a limited basis similarly to the European chocolatiers? I know I would "love" to see your take on the bean to bar or confection. I have really never considered making my own chocolate from bean, however I think that because I have some very close relationships with many chocolate manufacturers it would very possible to collaborate with them to create a custom product exclusively for me. Having said that I also think that many of the premium manufacturers are producing amazing quality couvertures today and are establishing very strong relationships with the plantations so that they can monitor and assist in producing the highest quality bean for their products.
On Surface Decoration Techniques

Lana :: After spending a day with Paul DeBondt in Italy and watching him make one of his renowned eggs using his spray gun - I was hooked. Following his advice, I purchased a gravity fed pressurized cup spray gun in order to create effects such as different splatters and lines as well as a smooth even atomization of chocolate and cocoa butter. Of course, my new love of spraying took me to your website and I see you, too, do amazing effects! I have a few questions ... Tien Chiu :: How do you airbrush your chocolate molds? Does the chocolate need to be tempered beforehand? How do you keep the cocoa butter from hardening inside the airbrush? This is a technique I'm dying to try, and am wondering what equipment I will need and how to go about it.Cocoa butter always needs to be sprayed at a specific temperature. There are a number of factors that contribute to the temperature. First is the temperature of the molds, second the temperature of the room, and last what type of compressor you are using and how much cold air it generates. You have to find what works for you in your workshop with your chocolate, colors, airbrush, and molds. My setup is different so the exact temperatures, pressures, etc., that work for me won't work for you.I will say that I do not use a pressurized cup gun. I use the inexpensive Badger 240 for all my airbrush work.One coat is all that is necessary for me to achieve the shine I get. The quantity of color has no bearing on shine, temperatures do. The temperature of the room, the temperature of the mold, the temperature of the cocoa butter and color all have to be in the correct balance to achieve the maximum shine. Again, my situation is different from yours, so you have to experiment with what you're actually using in your workshop. What other people say/advise about temperatures are general guidelines to start working with, your exact combination will be different from everyone else's.I have heard many wives tales regarding the advisability of washing or not washing your polycarbonate molds. My belief is that chocolate molds are like fine black cast iron skillets that deliver better results the more you use them - the more seasoned they become. In my experience, the same holds true with chocolate molds. The natural fat in chocolate coats the cavity of the mold and certainly assists in producing good results as long as all the other factors are met.Sticking when releasing a decorated piece can occur from over crystallized color or chocolate that is not tempered correctly or both. The correct temperature of colored cocoa butter fluctuates with each type of color you spray as well as with the ambient room temperature, mold temperature, compressor pressure, and the type of airbrush that you are using. You should never place freshly sprayed molds into a refrigerator, they should be allowed to crystallize at room temperature (the same temperature you're working in). If you force crystallization you will form unstable crystals which in turn will create sticking, dull appearance, and lots of unpleasant problems.After your color has hardened the next concern is to be sure that your chocolate is properly tempered and that you are using chocolate that is neither too cold nor is over-crystallized. Over-crystallized chocolate will always create problems where the color and chocolate do not adhere to each other as well as with poor contraction of the shell, the possibility that the color will stick in the mold, and air bubbles being trapped in the mold.Melanie Boudar :: Have you found the colorants in red cocoa butter to be any more problematic than other colors and if there is any benefit to spraying uncolored cocoa butter in the mold before adding color. Also are there are any organic colorants out there that can create spectacular effects and additional shine. People love the color but often are concerned about the ingredients/dyes used.I agree that red color can be more problematic than others, proper temperature reduces the problems. I do not ever spray cocoa butter into the mold first to assist in achieving shine. Yes, there are organic colors that are available through Chef Rubber in Las Vegas, however they are very sensitive to light and will oxidize and lose their original color tone. Red will start out beautiful and after a few days begin to fade to orange and then yellow. I tried to work with organic colors and customers seem to not understand that organic colors will always fade from their original tone.Tien Chiu :: Have you ever made your own chocolate transfer sheets, and if so, how would you advise going about it at home? I have made one or two attempts at silkscreening and found it excruciatingly difficult with white chocolate, and nearly impossible with cocoa butter. How is this done commercially?Transfer sheets can be made a few ways: Silk screening is only one way, you can also use your imagination and create many beautiful effects with sponges or your fingers or perhaps paint brushes.
updated by @Clay Gordon: 03/29/16 14:53:10
Clay Gordon
@Clay Gordon
04/23/09 16:17:21
1,680 posts

Documentary on chocolate ...PLEASE!


Posted in: News & New Product Press (Read-Only)

I've been doing research on this for some time and I am always looking for good videos. However, most of the videos on-line contain wrong information. Here's one that is definitely wrong, wrong, wrong. In this short clip, "expert" Denise Bennett grinds cocoa nibs in a Champion juicer-like machine ... adding water before she begins. As near as I can tell, Ms Bennett's expertise in chocolate stems from her involvement in what appear to be two natural-food restaurants.
Clay Gordon
@Clay Gordon
04/21/09 08:50:19
1,680 posts

What are YOU Making Special for Mother's Day - And Special Offers for ChocolateLife members


Posted in: Classifieds F/S or Wanted

Are you making something special for Mother's Day? Let us know and post pictures if you have them.Want to get more business from ChocolateLife members this Mother's Day? If you have some sort of special offer or coupon promo code - post it, too.:: ClayPS. Please JPG the photos to less than 100k in size and a maximum dimension (width or height) of 640 pixels. Type in the name for the photo, highlight it, and then click on the camera icon to upload to insert the image into your post rather than attaching the file.
updated by @Clay Gordon: 06/29/23 16:49:02
Clay Gordon
@Clay Gordon
04/14/10 09:16:15
1,680 posts

Chocolate Dude Tabletop Tempering Machine


Posted in: Tech Help, Tips, Tricks, & Techniques

So it works manually like the ACMC? You set the upper temp and put either solid or melted chocolate into the bowl and when it's all melted you lower the temp and wait until it reaches that point, and then raise it again.You add seed as the chocolate is cooling down?
Clay Gordon
@Clay Gordon
04/13/10 13:09:39
1,680 posts

Chocolate Dude Tabletop Tempering Machine


Posted in: Tech Help, Tips, Tricks, & Techniques

What is being done to ensure the correct crystal formation as the chocolate cools?The chocolate is warmed to melt out all the crystals, then (usually) cooled below the temper point, then warmed. In the Chocovision machines seeded chocolate is melted into the mass to coerce the formation of form five crystals.How is your machine different (if it is)?Also, can you comment on the noise level?:: Clay
Clay Gordon
@Clay Gordon
04/11/09 11:16:47
1,680 posts

Massive amount of lemons available


Posted in: News & New Product Press (Read-Only)

Susie:In Napa there is a business called Perfect Puree ... they might be interested. Also consider contacting Nielsen-Massey. In addition to vanilla they are doing other extracts and lemon is one of them. I think Matt Nielsen is a member here on TheChocolateLife.:: Clay
Clay Gordon
@Clay Gordon
04/03/09 11:48:24
1,680 posts

Interesting Product/Business Ideas in the Current Economy


Posted in: Tech Help, Tips, Tricks, & Techniques

I received an e-mail today that caught my eye as a creative way to sell chocolate in this economy - and help people stand out in their job search: The chocolate bar resume .Which got me to think - what interesting products might ChocolateLife members be making to attract new business.Jeff Shepherd over at Lillie Belle farms has been sharing the excitement (and dismay) generated by his VooDoo bunnies (scroll down and click on the photo links).What's working for you that you don't mid sharing with the rest of us?
updated by @Clay Gordon: 04/15/15 00:29:02
Clay Gordon
@Clay Gordon
04/08/09 09:51:38
1,680 posts

Air Brushing & Table Top Depositor


Posted in: Tech Help, Tips, Tricks, & Techniques

Brian:Please upload the PDF as a reply to that everyone who is interested can view it.:: Clay
Clay Gordon
@Clay Gordon
04/03/09 13:37:34
1,680 posts

Air Brushing & Table Top Depositor


Posted in: Tech Help, Tips, Tricks, & Techniques

This is nothing to laugh about. I simply love the ingenuity people display in making stuff. You can spend hundreds of dollars on spray cabinets that you can make with spare parts and duct tape.Where would we do without duct tape?
Clay Gordon
@Clay Gordon
04/03/09 11:41:23
1,680 posts

Air Brushing & Table Top Depositor


Posted in: Tech Help, Tips, Tricks, & Techniques

Cheebs:Do you have any pictures of your setup to share?:: Clay
Clay Gordon
@Clay Gordon
04/03/09 11:40:33
1,680 posts

Air Brushing & Table Top Depositor


Posted in: Tech Help, Tips, Tricks, & Techniques

Brian:What's the approximate price on one of these?:: Clay
Clay Gordon
@Clay Gordon
04/01/09 16:25:25
1,680 posts

Sole Proprietor vs LLC? What do you do?


Posted in: Allow Me to Introduce Myself

The total cost for any corporation in NY (C, LLC, S) is dependent on the locality where you are filing.If you are in NYC, they can require that you post notice in The New York Times and The Wall Street Journal (they won't for a small corp but the point is they could). Out here in Westchester I needed to file in the county business journal and one other, so I think it cost me a couple of hundred bucks - 12 years ago now.As for what's the correct form of corporation that's for you to decide, maybe with the help of a lawyer. If you want to accept credit cards by some mechanism other than PayPal or its ilk, you do need to be incorporated and have a business bank account and file for a NYS tax ID. Depending on what kind of business you're in you might also have to file for any number of local business permits as well - even if you're operating out of your home.
Clay Gordon
@Clay Gordon
04/11/09 16:44:25
1,680 posts

Best Chocolates in Vienna, Venice, France?


Posted in: Travels & Adventures

If you are in Nice look out for local Provence chocolatiers. Joel Durand (St Remy de Provence), Bernard Castelain (Avignon), Castelanne (Nantes - the liquid caramels are the bomb).In Montpellier look for Puyricard.Also be on the look out for a copy of Le Guide du Club du Croquers de Chocolat. It is an incomplete and totally biased guide to chocolate in France but it's the best there is. And - it's organized by city (but not be department) and they don't list anything for Nice.In Venice this is what I find but I haven't been there.Vizio VirtuSan Polo 2898a, Calle del Campaniel, close to San Toma www.viziovirtu.com Please take pix and post a report on what you find!:: Clay
Clay Gordon
@Clay Gordon
04/10/09 18:03:32
1,680 posts

Felchlin Centenario


Posted in: Tech Help, Tips, Tricks, & Techniques

I've contacted them for the name of one of their US-based corporate chefs who can help you with this.
Clay Gordon
@Clay Gordon
04/09/09 17:57:05
1,680 posts

Felchlin Centenario


Posted in: Tech Help, Tips, Tricks, & Techniques

I believe that the US and Canada are both handled by Swiss Chalet Fine Foods out of Florida. They have a warehouse in LA. But I will check and let you know.
Clay Gordon
@Clay Gordon
04/09/09 07:38:01
1,680 posts

Felchlin Centenario


Posted in: Tech Help, Tips, Tricks, & Techniques

What is most interesting about the Felchlin Centenario is that it comes in two forms, Crudo and Concha. The Crudo is semi-finished with the texture (crunch) of fine sugar particles. Also because it is not conched for very long the flavor is dominated by the sweetness of the sugar particles. The Concha is fully conched in the old longitudinal conches Felchlin uses for the rest of the Grand Cru line. What is startling is the differences between the two chocolates - it is one of the best examples there is (in a commercial chocolate) of just what kinds of changes happen to a chocolate during conching. The Concha has warm soft spice notes (as I remember) and the typical Felchlin mouth feel. It's not an in-your-face chocolate like the Cru Hacienda 74% and it doesn't have the tantalizing citrusy notes of the Cru Sauvage. It's its own chocolate, made especially for the 100th Anniversary of the founding of the company.I will look to see if there are any more of the Crudo/Concha samplers and if there are I will make them available to ChocolateLife members.:: Clay
Clay Gordon
@Clay Gordon
03/31/09 04:24:53
1,680 posts

From David Lebovitz: Chocolate-Covered Caramelized Matzoh Crunch


Posted in: Recipes

Seriously my friends, is there anything better than chocolate and toffee together? Especially when the toffee has a brown sugar-flavored buttery snap and luscious chocolate is smeared over the top so it hardens and melds with the crackly caramelized matzoh underneath. When a marriage is this good, a picture can only do partial justice to the love that exists between the happy couple.

Click for the recipe .
updated by @Clay Gordon: 04/16/15 22:17:43
Clay Gordon
@Clay Gordon
03/31/09 04:12:04
1,680 posts

Total Travesty


Posted in: News & New Product Press (Read-Only)

If this weren't so very wrong it would be funny. You're right, Tom, it's harder to pick out what's right with it than it is to pick out what's wrong with it. Time to mount Facebook and Twitter campaigns to point out how ludicrous it is.You can copy and paste the following in your Facebook and Twitter accounts:This Cadbury advert "takes the gold" for being the stupidest commercial about chocolate in the history of chocolate: http://bit.ly/P2Xw That said, let's use this forum thread to dissect the commercial and point out what's historically and technically wrong with it, as an exercise in understanding the history of chocolate. And don't forget the "explanatory" texts that accompany the video.
Clay Gordon
@Clay Gordon
04/03/09 06:45:19
1,680 posts

Calling all Chocolatiers: What are YOU Making Special for Easter This Year?


Posted in: News & New Product Press (Read-Only)

A simple thing, the chocolate Easter egg - elevated by an elegantly beautiful presentation.
updated by @Clay Gordon: 09/16/15 11:07:51
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