Sebastian;
You are valid up to a point. Yes, selection of the right tool for the job is important, and yes, sometimes the right tool is significantly more expensive up front. 5 times more expensive? Well.... I have a hard time rationalizing that one - especially when a businessisin that painful cash-crunching start up phase.
I remember 6 years ago asking you about the small MacIntyre conche/refiners, and then asking you about the ones I purchased. I told you what I was about to pay, and your answer was this: "The basic design of the machines is very simple, and given that you can buy 5 for the price of one MacIntyre, even if you have to buy 2 or three for the life of one MacIntyre you are still saving thousands of dollars."
Now, you have personally tasted my chocolate, and as someone who's very well respected in the chocolate community, aside from the criticism that I use too much cocoa butter in my 70% bars,you were very impressed with what I make using the inexpensive machines I purchased.
When it comes to posting online, there are some things I am happy to share, and some things I don't feel comfortable spoon feeding to people. I had to do a lot of homework to research equipment necessary start my business and I took significant risk with my own money. It is for this reason I'm reluctant to hand over the name of the company that I made my purchase from.
However, what I AM willing to tell you in the spirit of (partial) transparency is that in the past 5 years, I have hadFOUR 45 litre conche refiners working 24/7 making the chocolate my stores use. Aside fromthe replacement of some rear shaft seals (wear items) after two years of use, the $7,000 I paid for each machine has been repaid in spades - producing over $1.5 Million retailworth of chocolate.
So to all of you budding entrepreneurs wanting to start your own bean to bar chocolate company, I can tell you from PERSONAL experience that with a little online research you can save yourself approximately $20,000 PER MACHINE. In fact I am currently in discussion with a company to become the exclusive North American dealer of such equipment.
In conclusion, there is a time and place for almost everything except for being ripped off, and I'm sorry but $20,000 for a small, inefficient stone mill? To me that's a rip off.