I'm Interested In Your Opinion!
Posted in:
Opinion
Brad:
I have to agree with others who state that the site is not very smart phone friendly. I visited the site on an iPhone 4s and in landscape mode viewing the entire contents of pages (bottom scrolling) is difficult. On the catalog page (and this is not just an issue on the phone but on my laptop) the text in the blue bar across the top is not completely visible. From a usability perspective, the "I Promise" page should be shown only once in each visit. Or, if you want to, rotate the photo each view during a visit.
However, the larger issue for me is the overall tone of much of the writing and what appears to be the core from which it is written.
I think it safe to say that most people who get into the chocolate business get into it because they love chocolate. From what I read on your "about the choklatier" page, you got into chocolate because you got pissed off. I mean, really angry. Your anger is still palpable in your writing, now, what, nearly eight years after the incident? What I get from your tone is that you are not the "bad boy" of chocolate that you think you are - you come across as the angry petulant child of chocolate.
I find the expressed point of view tiresome. Immediately tiresome. Based on the content and tone of the writing of your current web site, I would never, ever, do business with you. And, if asked for my opinion, I could not recommend that anyone do business with you.
The other reason I cannot make a recommendation to others to engage in commerce with you is, of course, that I have never tasted any of your confections so I can't render an opinion on them. Nor am I ever likely to because oh - I can't actually buy them without traveling to Calgary. I did a little research and I can't find any other reviewer whose opinion I trust that has ever reviewed your products. So I can't even cite them.
My advice to you - if you really care and are serious about really, really listening to what ChocolateLife members have to say, is:
Chill out.
It's just chocolate.
You're not solving world hunger or campaigning for world peace.
Take a deep breath and repeat after me, "It's just chocolate. It's just chocolate. It's just chocolate. It's justchocolate." Now consider rewriting your web site by appealing to your customer' love for chocolate - not as an outlet for your anger. It is a matter ofwhat you say -- andhow you say it.
My $.04 (considering inflation and the exchange rate)